SELECTED PROJECTS
Tools, companies and experiments built around real operating problems.
Each project is labelled by its actual stage. Public businesses, internal tools and experiments are not presented as the same thing.
ACTIVE WORK
What I run today.
Operating companies, research and product work, plus the internal systems behind them.
Company · Active
Easy Agency
Productised growth and AI implementation company — Australian AI Awards 2026 Finalist (AI Innovator – Media and Communication Services). Established 2020; rebranded to EZ Agency / EZ AGENCY in 2024.
Media & research · Active
GPTSEO
Research and practical guidance for search, AEO/GEO and how brands become discoverable in AI answers.
Product lab · Active
EZ Tools
Diagnostic and workflow tools that turn expertise into useful first actions and qualified conversations.
AI content, CRM and workflow infrastructure
Internal systems & experiments
WordPress plugins, content operations, CRM foundations and prototypes that prove implementation capability without being overstated as mature products.
EARLIER WORK · 2017–2020
Where the operating habits started.
Earlier ventures and prototypes. The 2017 project records keep their original URLs and dates.
Founder venture · Student information platform · 2017–2020
EZOZ
A Chinese-language student information platform for international students in Australia—and the foundation for the cross-market content, trust and operating systems that followed.
International competition · Semifinalist · 2017
Hilti IoT Prototype
Team LogiTrust (Team 38), representing HELP University and Malaysia: a mobile app that pairs with a power drill over Bluetooth, shows its status and sends commands, backed by a cloud server for records.
Co-founder · Web development studio · Malaysia
Victory Technologies
Co-founded VicTechs after years of freelance web work, and built its website and infrastructure: CentOS servers, scheduled backups, a VPN for a distributed team, mail server, firewall and spam filtering.