THE JOURNEY

A career built by crossing markets — and rebuilding when the market changed.

Not a polished highlight reel. A record of projects, pivots, lessons and the systems that came out of them.

FOUNDATIONS

INFORMATION SYSTEMS

Learning to connect business and technology.

My education experience spans Zhejiang University and QUT, with a focus on information systems. That foundation still shapes how I approach a company: as connected people, information, decisions and workflows.

EZOZ

COMMUNITY · AUSTRALIA

Start with a problem people already feel.

I created EZOZ as a Chinese-language platform for international students navigating Australia. It connected useful information, local student communities, service providers and offline activity. The project taught me that distribution starts with trust, context and repeated usefulness.

Read the original 2019 account ↗

EASY

AGENCY · MULTI-MARKET

From websites to the full growth system.

Easy Agency expanded the work into websites, SEO, advertising, content and marketing implementation across Chinese and English-speaking markets. Over time, the most valuable work moved beyond deliverables and into the operating processes behind them.

2025—NOW

REBUILD · AI SEARCH

When search changed, the model had to change too.

A severe disruption to traditional SEO became the reason to rebuild. Today I am turning repeated agency capabilities into diagnostics, tools and forward-deployed AI workflows — while measuring what actually improves qualified conversations and revenue.