Information systems
Learning to see business as connected data, people and processes.
Founder · Builder · AI Search Practitioner
I build the systems behind modern growth.
I’m Brayan Song — a Malaysian-born founder working across Australia, China and Malaysia. I turn search, content and AI into practical business workflows people can trust.
BRAYAN / OPERATING SYSTEMLIVE
01DiscoverabilitySearch · AEO · GEO
02ImplementationAI · Systems · FDE
03MarketsAU · CN · MY
Building throughEASY AGENCYGPTSEOEZ TOOLSEZOZ
01 / NOW
From chasing rankings to building business infrastructure.
Search changed. So did my company.
After seeing traditional SEO disrupted, I began rebuilding Easy Agency around a different model: useful tools create the first proof, diagnostics clarify the real problem, and human-controlled AI workflows carry the work into operations.
What I’m working on now →02 / SELECTED WORK
Ideas that became operating systems.
01
Company · Active
Easy Agency
A productized growth and implementation company connecting AI visibility, tools and practical business workflows.
↗02
Media & research · Active
GPTSEO
Research and practical guidance for search, AEO/GEO and how brands become discoverable in AI answers.
↗03
Product lab · Active
EZ Tools
Diagnostic and workflow tools that turn expertise into useful first actions and qualified conversations.
↗04
Founder archive · Earlier venture
EZOZ
A Chinese-language platform created to help international students navigate studying and living in Australia.
↗03 / JOURNEY
Built across markets.
Rebuilt through change.
A founder’s path through community, agency work, search disruption and applied AI.
Community first
Creating a Chinese-language platform for international students in Australia.
Growth in practice
Building websites, search and marketing systems across different markets.
AI into operations
Turning tools and diagnostics into measurable, controlled workflows.
04 / FIELD NOTES
What I’m thinking about.
NEW DIRECTION8 MIN READ
The agency is not disappearing. It is becoming software-enabled.
Why useful tools, forward-deployed implementation and human approval create a stronger model than selling content volume alone.
↗
AI SEARCHENTERPRISE AIPRODUCTIZED SERVICESCROSS-MARKET GROWTH
05 / CONVERSATION
Have a real business process AI should improve?
I’m interested in the point where visibility, customer conversations and operations meet — especially when the answer needs more than another prompt demo.
Start a conversation ↗