Information systems
Completing formal IT degrees across Malaysia and Australia.
Founder · Technical Executive · Australian AI Awards 2026 Finalist
I build the systems behind modern growth.
I’m Brayan Song — a Malaysian-born founder and technical executive working across Australia, China and Malaysia. I build AI search platforms, productised growth systems and cross-market companies with verifiable delivery — not presentation theatre.
BRAYAN / OPERATING SYSTEMLIVE
01RecognitionAI Awards 2026 Finalist
02PortfolioEZ Tools · GPTSEO · Agency
03MarketsAU · CN · MY
Building throughEasy AgencyGPTSEOEZ ToolsEZOZ
01 / NOW
Building the operating model for a human-led, agent-enabled company.
The next company will not be organised around more software or fewer people. It will be organised around clearer boundaries between human judgement and machine execution.
At Easy Agency, I am exploring that model across search, content, CRM, reporting and customer operations: people set objectives and approve material decisions; AI agents coordinate bounded work; software and APIs connect the system.
What I’m working on now →02 / SELECTED WORK
Ideas that became operating systems.
01
Company · Active
Easy Agency
Productised growth and AI implementation company — Australian AI Awards 2026 Finalist (AI Innovator – Media and Communication Services). Established 2020; rebranded to EZ Agency / EZ AGENCY in 2024.
↗02
Media & research · Active
GPTSEO
Research and practical guidance for search, AEO/GEO and how brands become discoverable in AI answers.
↗03
Product lab · Active
EZ Tools
Diagnostic and workflow tools that turn expertise into useful first actions and qualified conversations.
↗04
Founder venture · Student information platform · 2017–2020
EZOZ
A Chinese-language student information platform for international students in Australia—and the foundation for the cross-market content, trust and operating systems that followed.
↗03 / JOURNEY
Built across markets.
Evolved with discovery.
A founder’s path through community, agency work, changing discovery and applied AI.
Student information platform
Building a Chinese-language platform—and the cross-market operating foundations that followed.
Growth in practice
Building websites, search and marketing systems across different markets.
AI into operations
Turning tools and diagnostics into measurable, controlled workflows.
04 / FIELD NOTES
What I’m thinking about.
NEW DIRECTION8 MIN READ
The agency’s next advantage is not selling more tasks. It is designing better operating systems.
A founder thesis on how human managers, AI agents, software and a focused execution team can work as one accountable system.
↗AI OPERATING MODELSHUMAN-GOVERNED AGENTSAEO / GEOCROSS-MARKET GROWTH
05 / CONVERSATION
Have a real business process AI should improve?
Selective about collaborations and media features on applied AI, search visibility and cross-market growth — and open when the problem requires implementation, not another demonstration.
Start a conversation ↗